Modibodi - How to Revolutionise Women's Underwear
REVOLUTIONARY WOMEN'S UNDERWEAR
Kristy Chong is the CEO and founder of Modibodi, a revolutionary women’s high-tech underwear company that empowers women of all ages, shapes and sizes to live a better life
Kristy is a mum on a mission, fashtech entrepreneur and social advocate for women’s health issues and rights
Fast forward to 2011, when the concept of launching her own business ignited. Based on personal experience and after the birth of second child, Kristy wanted to start her own brand that would revolutionise the way women wear underwear.
Kristy’s personal experience with the common “taboo” of Light Bladder Leakage (LBL) saw her design, develop and scientifically prove (over an 18 month period), her patentpending Modifier TechnologyTM absorbent underpants and transform this into the Modibodi collection, which now includes tops, singlets and moisture wicking underpants. Irritated with her under performing underpants, she began to question whether underwear was as good as it could be and why with all the advances in technology, our underwear had not evolved.
After speaking with friends and family about their own issues, she realised she was not alone and that women either put up with failing underwear, or turned to irritating, unattractive, inconvenient and ecodamaging disposable liners to stay dry and fresh. She knew instantly it was time for a change and that she wanted to create a beautiful and functional line of underwear that would allow women to feel attractive and confident and never fear an embarrassing mishap ever again.
One of ModibodiTM core pillars is empowerment, empowering women no matter their socioeconomic status, religion, issues or where in the world they live. ModibodiTM actively supports causes and organisations that champion the empowerment of women including Share the Dignity, Days for Girls, Endometriosis Australia to name a select few.
MODIBODI ACTIVE COLLECTION
Modibodi have a style to suit everyone, but we reviewed the Active range. We tried out a pair ourselves and were super impressed at how comfortable they are to wear when working out!
With two styles of Active brief available as well as an Active crop top, you can be guaranteed that every aspect of comfort is covered giving you peace of mind and allowing you to get the most out of every workout.
Modibodi Active briefs are made from super fine Merino Perform. Merino underwear keeps you cool, naturally. The same goes for the luxurious, soft bamboo used for our Active crop tops that will keep you cool, dry and sweat free.
If you've recently had a baby, and wanted to get back out in the great outdoors or exercising these are perfect for you! They also have a great selection of maternity underwear that you'll be seriously impressed with.
Once you’ve smashed your personal bests and exercise goals, all you have to do is throw your Modibodi Active fitness clothing into the washing machine using a garment bag and wash on a gentle cold cycle. Following these easy care steps will ensure your Modibodi absorbent, leak-proof and period panties and fitness clothing last just as long as regular underwear. Simple!
You can check out Modibodi's range HERE